
The most complex of Paul Elder’s ephemeral output were his many calendars. The Impressions Calendars was Elder’s longest-running and most successful calendar series. It debuted in 1902 and lasted at least through 1918. Printed in multiple colors on heavy card stock in order to hold up to constant handling, they were threaded with a sturdy cord for hanging on a wall.
The design was a familiar one: a tall portrait format, with artwork above and the calendar below. Originally there were twelve leaves, one per month, with the January leaf on top. By 1911, the format had changed to 54 leaves, one per week plus a title page on top and a colophon page at the bottom. The page-per-week calendars were sold in a matching box, which rarely survives. In 1918, the format changed again to two weeks per page, no doubt due to the skyrocketing price of paper, which was in turn one of the many side effects of World War I.
The New York Times was complimentary about the 1911 calendar:

The Impressions Calendar, (San Francisco: Paul Elder & Co., 50 cents, postage 10 cents) deserves the palm among American calendars for artistic beauty and distinctive quality. It has a page for each week of the year, with an impressionistic design, different for every page, as a background or margin for the quotation. These designs are in soft, pleasing colors and present the greatest variety of ideas and themes, from bits of conventionalized flower decorations to glimpses of landscapes. They are by Harold Sichel, Spencer Wright, and Charles Frank Ingerson. The quotations, which, with the illustrations, fill three-quarters of each page, are in prose and verse from famous authors, and have been selected with an eye both for literary grace and heartening message.1New York Times, 3 December 1911, p804

The move from 12 to 54 pages, of course, meant 42 additional pages of artwork. Artwork for the Impression Calendars went hand-in-hand with artwork for the Impression Leaflet series. Most of the images appeared in both, though it’s not clear whether a given image appeared first as an Impression Leaflet and was subsequently used in an Impressions Calendar, or vice versa. Artwork may well have flowed in both directions.
As the calendar series matured, the subtlety and quality of the artwork also matured. Early calendar art often featured typeset text, enclosed in a simple frame, with an illuminated capital as the chief artist element. By the mid-1910s, almost every page was hand-lettered, with a text box surrounded by sophisticated artwork.

There was considerable repetition of the artwork from one year to the next, though to mitigate this a given image would often be printed in a different palette. However, over time, new images gradually replaced older ones. Whereas the 1912 calendar reused 51 of the 52 weekly pages in the 1911 calendar, the 1917 calendar only retained 17 of the 1911 images. Sometimes, artwork would be reused, but with new text in the center box.
The quotations were almost certainly compiled by Paul Elder himself. The Impressions Calendars series reinforces your editor’s long-held conviction that Robert Louis Stevenson was Elder’s favorite author. For example, five of the twelve quotations in 1906 are Stevenson’s, as are eleven of the 54 in 1911 and 1912—no one else comes close. Other 19th-century authors who appear frequently include Robert Browning, Alfred Tennyson, and Edward Rowland Sill (professor of English at the University of California, Berkeley from 1874 to 1882). A survey of five calendars yields a total of 65 different authors and poets.

- 1New York Times, 3 December 1911, p804


















