The Art & Ethics of Dress

When you open Eva Olney Farnsworth’s Art & Ethics of Dress (1915), you are immediately struck by the pen-and-ink drawings of Audley B. Wells. But just as memorable are Olney’s exhortations that women can dress well and healthily, no matter what their shape or size. This remarkable book was ahead of its time: Olney rails against corsets and other restrictive underclothes, the fashion industry which is only in search of novelty, and high-heeled shoes and their ravages upon women’s feet (ninety-five years later and we are still fighting that battle).

If a woman has “a waist circumference that is altogether clumsy and awkward,” Olney describes how she can dress to accentuate her other features, at the same time admonishing that “she must consistently endeavor to induce all the symmetry of figure she can achieve through every means open to her in the gymnasium.” In a telling comment about the economy of the times, Olney writes:

Even an employee who is earning the most modest income may have in her wardrobe all that her business or social duties call form, and its items will be once individual and fitting the occasion. One year she may add to her store a simple evening gown and a tailor-made dress; the next she will find occasion to buy one afternoon gown and perhaps a big cloak suitable for steamer or railroad traveling, and the third she may make additions to her lingerie.

How fortunate we are to be living in a age where we need not restrict the purchase of undergarments to once every three years!

In the appendix, Olney reveals an undergarment of her own design, the “Patricia Garment,” patented on 15 December 1914. Designed for adolescent women, it is “a corset substitute, and will meet the needs of all who enjoy physical freedom. It is a four-in-one garment which combines the necessary support for the bust and clothing with room for growth and development of the torso.”

cover of "Art and Ethics of Dress"
cover of "Art and Ethics of Dress"
Title page of "Art and Ethics of Dress"
Title page of "Art and Ethics of Dress"
"Art and Ethics of Dress," page 30. "Nothing is so glaring as the latest novelty."
"Art and Ethics of Dress," page 30. "Nothing is so glaring as the latest novelty."
Art and Ethics of Dress p34
"Art and Ethics of Dress," page 34-35. Beautiful Japanesque dresses.
Art and Ethics of Dress p55
"Art and Ethics of Dress," page 55. "The Patricia Garment"

The Lure of San Francisco

When a Californian calls something “old,” it’s usually not as old as something a Bostonian would call “old.” As a native Californian, I have often been reminded of this. “Well,” says my Easterner friend, “we wouldn’t call this ‘old’ back home.”

It turns out that this scenario is at least a century old, for it occurs on the very first page of The Lure of San Francisco:

“I believe you Californians have but two dates on your calendar,” he exclaimed, “for everything I mentioned seems to have happened either ‘before the fire’ or ‘in the good old days of forty-nine!’ ‘Good old days of forty-nine,’ ” he repeated, amused. “In Boston we date back to the Revolution, and ‘in Colonial times’ is a common expression. We have buildings a hundred years old, but if you have a structure that has lasted a decade, it is a paragon and pointed out as built ‘before the fire.’ “

The Lure of San Francisco is written as a long conversation between the narrator, a native San Franciscan woman, and her Bostonian guest. They visit the four principal sights of pre-1906 San Francisco: Mission Dolores, the Presidio, Portsmouth Plaza, and Telegraph Hill.

The book has a beautiful cover with a nautical motif, and is elegantly illustrated inside with eight tonalist drawings by Audley B. Wells. It was one of more than a dozen books Elder published during the Panama-Pacific International Exposition.

Cover of "The Lure of San Francisco"
Cover of "The Lure of San Francisco"
Title page of "The Lure of San Francisco"
Title page of "The Lure of San Francisco"
"The Lure of San Francisco", page 8-9
"The Lure of San Francisco", page 8-9

Comfort Found in Good Old Books

For the thirty years that I have spoken weekly to many hundreds of readers of The San Francisco Chronicle through its book review columns, it has been my constant aim to preach the doctrine of the importance of cultivating the habit of reading good books, as the chief resource in time of trouble or sickness … But it never occurred to me that this habit would finally come to mean the only thing that makes life worth living.

So wrote George Hamlin Fitch (1852-1925) in the opening paragraph of Comfort Found in Good Old Books, a book he wrote in 1910 when his own son suddenly died:

Cut off as I have been from domestic life, without a home for over fifteen years, my relations with my son Harold were not those of the stern parent and the timid son. Rather it was the relation of elder brother and younger brother.

Hence, when only ten days ago this close and tender association of many years was broken by death—swift and wholly unexpected, as a bolt from cloudless skies—it seemed to me for a few hours as if the keystone of the arch of my life had fallen and everything lay heaped in ugly ruin. I had waited for him on that Friday afternoon [30 September 1910] until six o’clock. Friday is my day off, my one holiday in a week of hard work, when my son always dined with me and then accompanied me to the theater or other entertainment. When he did not appear at six I left a note saying I had gone to our usual restaurant. That dinner I ate alone. When I returned in an hour it was to be met with the news that Harold lay cold in death at the very time I wrote the note that his eyes would never see.

And so, in this roundabout way, I come back to my library shelves, to urge upon you who now are wrapped warm in domestic life and love to provide against the time when you may be cut off in a day from the companionship that makes life precious. Take heed and guard against the hour that may find you forlorn and unprotected against death’s malignant hand. Cultivate the great worthies of literature, even if this means neglect of the latest magazine or of the newest sensational romance. Be content to confess ignorance of the ephemeral books that will be forgotten in a single half year, so that you may spend your leisure hours in genial converse with the great writers of all time.

When many of Fitch’s readers asked him to list the great books that had proved so comforting to him in his sorrow, he wrote this book. It proved a good seller for Paul Elder and was reprinted several times.

Fitch wrote several other books for Elder, including The Critic in the Orient, The Critic in the Occident, Great Spiritual Writers of America, and Modern English Books of Power.

Title page of "Comfort Found in Good Old Books"
Title page and frontispiece of “Comfort Found in Good Old Books”

Consolatio

Cover of "Consolatio"
Cover of “Consolatio”

During Stanford University’s annual commencement on 25 May 1903, professor Raymond Macdonald Alden stood to read a poem. It was an ode dedicated to the members of the class of 1903 who had died that month. Consolatio is a sobering reminder of how, not so long ago, the sudden death of young men and women was an all too common event. It is easy to forget the roll of deadly diseases—measles, mumps, diphtheria, polio, typhoid, whooping cough, scarlet fever—that we have since largely eradicated.

Alden (1873-1924) was born in New York and educated at the University of Pennsylvania. He held junior positions at Harvard and George Washington University before accepting the post of assistant professor of literature at Stanford in 1899. He later became chair of the English department at the University of Illinois. Alden also wrote a Christmas story Why the Chimes Rang (1909). Forgotten today, it was once quite popular. It tells the story of church bells which ring every Christmas Eve whenever someone places a special gift on the altar.

Title page of “Consolatio”

Consolatio has been digitized by the Internet Archive and is available online in a number of different formats.

Interior of "Consolatio"
Interior of “Consolatio”

Patience And Her Garden

If you are looking for an exemplar of the Tomoye Press during its best years, Patience And Her Garden (1910) will serve you well. It was well-made, beautifully illustrated, pleasant if unmemorable content, readable in one sitting, and reasonably priced—in short, the perfect gift. How many copies of Patience were given from mother to daughter, or from a gentleman caller to a young lady he fancied?

The cover and title page show the unmistakable calling card of printer John Henry Nash: the mitred rule. Boxes such as these were difficult to set, but Nash was well-known as a technician. Note how the frontispiece mirrors Nash’s title page with its own quote inside a box.

Cover of "Patience Her Garden"
Cover of “Patience And Her Garden”
Title page of "Patience Her Garden"
Title page and frontispiece of “Patience And Her Garden”