Colophons

Standard Upheld colophon small
Colophon of “The Standard Upheld,” by Morgan Shepard, 1902. Copy #1 of 500.

In publishing, a colophon is a brief description of a book’s production or publication details. The Latin word colophon comes from the Greek κολοφων meaning “summit,” or “finishing.” The term originally applied to inscriptions appended to the end of ancient Near East texts written on clay tablets. The colophon would contain such facts as the scribe, the owner, the literary contents and occasionally the reason for writing. For example, the Masoretic text of the Hebrew Bible contains colophons at the end of every book, noting, among other things, how many verses the book contains.

House That Jack Built colophon
Unusual hand-drawn colophon from “The House That Jack Built,” by Robert Wilson Hyde, 1904

Most, but not all, Paul Elder publications after 1902 contain a colophon. By about 1906, the usual formula was: title, author, printer, month and date of publication. Most colophons were written out in full sentences, stylistically matching the tone and content of the book. From a research standpoint, the colophons are useful in pinning down when Elder’s printers (Nash, Swart, Funke, and Orozco) joined, then later left, the Tomoye Press.

Elder’s style, which mimicked that of other fine press books of the time, was to put the copyright information on the title page verso, and the colophon on its own page following the last page of text. In modern American books, the colophon has been subsumed into the copyright details, typically placed on the title page verso. European books often place the copyright/colophon at the end of the book.

Wayfarers in Italy colophon
The earliest Elder colophon I have found so far, “Wayfarers in Italy,” by Katherine Hooker. The colophon is dated 1901, but the book’s title page reads 1902. Paul Elder has signed with the red “E”, Morgan Shepard with the red “S”
Yosemite Legends colophon
Colophon from “Yosemite Legends,” by Bertha Smith, 1904
Book of Hospitalities colophon
Colophon from “A Book of Hospitalities and Record of Guests,” by Arthur Guiterman, 1910
Charity colophon small
Colophon from “Charity,” verses selected by Beulah Warner, 1911
San Francisco Purdy colophon
Colophon from “San Francisco, As It Was, As It Is, and How To See It,” by Helen Throop Purdy, 1912
Erics Book of Beasts colophon
Colophon from “Eric’s Book of Beasts,” by David Starr Jordan, 1912
Categories FAQ

A Book of Hospitalities and a Record of Guests

Book of Hospitalities cover
Cover of “A Book of Hospitalities”

Guest books aren’t seen much today except at weddings and funerals. It seems they were more popular in the early 1900s, as Paul Elder published four guest books between 1904 and 1910.

Arthur Guiterman’s Book of Hospitalities And a Record of Guests (1910) was intended to be placed in the parlor, living room, or perhaps the guest bedroom. The first section (“A Book of Hospitalities”) contains a selection of sayings and epigrams for the house, and the second half (“A Record of Guests”) contains blank areas for the guests to write in. Guiterman was also involved in two other Elder publications: the 1908 guest book entitled (appropriately enough) Guest Book, and the 1907 humor book Betel Nuts, Or What They Say In Hindustan.

Book of Hospitalities title
Title page of “A Book of Hospitalities”

Arthur Guiterman (1871-1943) was born in Vienna to American parents and graduated from the College of the City of New York in 1891. He was the author of a dozen books, primarily poetry. He was also editor of Women’s Home Companion and Literary Digest. In 1910, he co-founded the Poetry Society of America (which still exists and celebrated its centennial in 2010), and served as president in 1925.

I am particularly fond of Guiterman’s poem entitled “On the Vanity of Earthly Greatness”

The tusks which clashed in mighty brawls
Of mastodons, are billiard balls.
The sword of Charlemagne the Just
Is ferric oxide, known as rust.
The grizzly bear, whose potent hug,
Was feared by all, is now a rug.
Great Caesar’s bust is on the shelf,
And I don’t feel so well myself.

If you happen to own a copy of my 2004 Checklist of the Publications of Paul Elder, 2nd edition, you will see that the page borders are taken from Book of Hospitalities.

Book of Hospitalities frontispiece
Frontispiece of “A Book of Hospitalities”
Book of Hospitalities foreword
Foreword of “A Book of Hospitalities”

 

Book of Hospitalities main text
Text of “A Book of Hospitalities”

 

Arthur Guiterman
Arthur Guiterman (1871-1943)

 

 

Love Sonnets of a Hoodlum

Love Sonnets Hoodlum cover
Rear (L) and front covers of Wallace Irwin’s “Love Sonnets of a Hoodlum”

Question: of the 400+ books that Paul Elder published, which one sold the most copies?

The surprising answer is Wallace Irwin’s Love Sonnets of a Hoodlum. First published in 1901, this slim volume of jaunty verse remained in print at least through 1907. Fellow San Francisco humorist Gelett Burgess (of “Purple Cow” fame) added a mock scholarly introduction.

Love Sonnets Hoodlum title
Title page of “Love Sonnets of a Hoodlum”

Wallace Irwin (1875-1959) was a well-known humorist in the early 1900s. He attended Stanford University where he edited two humor magazines, but was expelled for writing satirical poetry about the faculty. Soon after, Irwin was hired as a writer by the Hearst Corporation. (Getting kicked out of a university seems to have been a requirement for local humorists: Gelett Burgess was fired by UC Berkeley after pulling down a statue of Henry Cogswell. Burgess clearly saw a kindred soul in Irwin.)

Irwin’s humor has not aged well. In Love Sonnets of a Hoodlum, our hoodlum hero fancies a lady and attempts to win her favor, but neither Irwin’s slang nor his references will be familiar to today’s readers.

Love Sonnets Hoodlum prologue
Prologue to “Love Sonnets of a Hoodlum”

Most disturbing to modern sensibilities, however, is Irwin’s racial humor. In Sonnet II below, he caricatures both Italians (“Dago”) and Jews (“Cohenstein”). More was to come: in 1907 Irwin began a long serial for Colliers magazine purporting to be the letters of a 35-year-old Japanese “boy,” going so far as to call the fourth volume Yellow Peril, and posing for the cover photograph himself in yellow makeup.

Love Sonnets Hoodlum i
Sonnets I and II

Irwin wrote many other works, including the 1935 novel The Julius Caesar Murder Case, which is generally credited as the first mystery novel set in antiquity.

Love Sonnets Hoodlum xxi
Sonnets XXI and XXII

 

Paul Elder “Postage Stamps”

The seven known stamps used by Elder & Shepard and Paul Elder & Company

Updated 22 August 2025

Pick up a book that was sold at Paul Elder’s bookshop, and open to the inside back cover. Quite often, in the lower-left corner, you will find—for want of a better term—a “postage stamp.” The size of an actual postage stamp and moistened in the same manner, they were affixed to many if not most of the books sold in the shop: not just Elder’s own publications, but all the other books too. They were probably affixed by the cashier at the till while wrapping up the book.

The earliest known stamp (A) dates from 1899, before Elder and Shepard began to use the tomoye. The significance of the arrow-and-seahorse design is unknown. At this time, Elder was still calling himself “D. P. Elder.”

Elder and Shepard began using the tomoye design in 1900, principally on the title pages of their publications. The earliest known example of the first tomoye stamp (B) is from 1901. 

Stamp C dates from 1902, when Elder began calling himself “Paul Elder.” This stamp was discovered in 2023 and is known from just this one example.

The Santa Barbara and San Francisco stores each had its own stamp, also known from just one example, now labelled D and E. The New York store may also have had a stamp, but this has not been seen.

Stamp F, featuring a tomoye surrounded by delicate tracery, had the longest lifespan; it has been seen as early as 1911, and as late as 1946.

By the 1950s, much had changed. Paul Sr. died in 1948, and Paul Jr. moved the bookstore to the corner of Sutter & Stockton. The company now used self-adhesive stickers (G) with a decidedly modern look to match the decidedly modern store.

 

Animal Analogues

Animal Analogues cover
Cover of “Animal Analogues”

If you liked How To Tell the Birds From the Flowers, then you’ll love Animal Analogues. That’s what Paul Elder thought too, and so in 1908 he published Robert Williams Wood’s sequel to similar acclaim. As any author can tell you, sequels are notoriously difficult to write, but Wood pulled it off, with poetry and drawings to delight old and young alike.

The cover says “Denatured Series No. 24”, but the series began with How To Tell the Birds From the Flowers as #23, and Wood wrote no further books in this series.

Animal Analogues title
Title page of “Animal Analogues”

Animal Analogues p10
Pages 10-11 of “Animal Analogues”

Animal Analogues p14
Pages 14-15 of “Animal Analogues”

Animal Analogues p20
Pages 20-21 of “Animal Analogues”

Animal Analogues p28
Page 28 of “Animal Analogues”