San Francisco — As It Was, As It Is, And How To See It

Cover and spine of "San Francisco"
Cover and spine of “San Francisco”

After Paul Elder opened his bookshop in 1898, it is perhaps surprising that he waited fourteen years to publish a book about San Francisco. Maybe it just took him that long to find the right author. Helen Throop Purdy’s comprehensive guide to the City, San Francisco — As It Was, As It Is, And How To See It, was published in September 1912 and remains a useful reference to post-earthquake San Francisco.

The book is profusely illustrated: almost every page has a photograph. Also included are maps, an index, and the layout of the Panama-Pacific International Exposition, still three years in the future.

Not surprisingly, Purdy takes time to describe her publisher’s shop in glowing terms: “The same atmosphere [that of Vickers, Atkinson & Torrey] pervades Paul Elder’s beautiful shop on Grant Avenue, between Post & Sutter streets. The artistically arranged window is sure to attract you. From the size of the front, you would never guess the number of beautiful things within.”

Title page of "San Francisco"
Title page of “San Francisco”

Helen Price Throop (2 May 1856–19 January 1945) was born in Palmyra, New York, a descendant of American colonists. She graduated from Elmira College in 1876, and married William Edgar Purdy in 1879. In 1901 they and their three children came to San Francisco, and after the 1906 earthquake they purchased a home 2737 Alcatraz St. in Berkeley, where Helen lived for the rest of her life. She was a member of the California Writers Club, the Stevenson Club and the Historical Society of America. She also belonged to the Mayflower Society, the Founders and Patriots, the Colonial Dames of America and the Daughters of the American Revolution.

After William Purdy’s death in 1927, she married Ransom Pratt; he died in 1932. Helen, William and Ransom are all buried in their family plots in the Palmyra Cemetery in New York.

Page 61 of "San Francisco". The history of Golden Gate Park.
Page 61 of “San Francisco”. The history of Golden Gate Park.
Page 133 of "San Francisco", where Purdy describes Paul Elder's shop
Page 133 of “San Francisco”, where Purdy describes Paul Elder’s shop
Page 195 of "San Francisco". How to see the City.
Page 195 of “San Francisco”, with a photo of the old De Young museum.

Love

Leather edition of "Love"
Leather edition of “Love”

Love (1905) was the last of the Mosaic Essays series compiled by Paul Elder. The first booklet in the series, Friendship, was published in 1902 and sold very well. In 1903, Elder followed with HappinessNature and Success in 1903.

In 1906 he reissued the five booklets in a single volume called Mosaic Essays.

As with the other four titles in the series, Love was published in multiple forms: dark paper wraps, soft suede, and perhaps also a “full white calf by Miss Crane.”

Title page of "Love"
Title page of “Love”
Paper wraps edition of "Love"
Paper wraps edition of “Love”
Pages 8-9 of "Love"
Pages 8-9 of “Love”

Success

Variant edition B cover of "Success"
Edition B cover of “Success”

Success is a booklet of quotations in the Mosaic Essays series, compiled by Paul Elder. It was published in 1903 along with Happiness and Nature in response to the high sales of 1902’s Friendship. In 1905, Elder published the last booklet in the series, Love. In 1906 he issued the five booklets in a single volume called Mosaic Essays. As with the other booklets in the series, Success was published in three bindings:

  • Edition A: bound in flexible Omar sultan, with fly-leaves of Japan wood-fiber. Enclosed in uniform envelope. Price, 50 cents [“sultan” is a deep red color, and “Omar” is just a word Elder added for a flair of the exotic.]
  • Edition B: bound in flexible suede, with fly-leaves of imperial Japan vellum. Enclosed in box. Price, $1.25
  • Edition C: bound in full white calf by Miss Crane. Price, $5.00

I can find no further information about the bookbinder, “Miss Crane.”

Variant edition B title page of "Success"
Edition B title page of “Success” (note discoloration from wood-fiber endpapers)
Leather edition of "Success"
Variant edition B cover of “Success”, published c1907 when Elder was in New York
Edition B title page of "Success"
Variant edition B title page of “Success”, c1907
Variant edition A cover of "Success"
Edition A cover of “Success”
Pages 8-9 of "Success"
Pages 8-9 of “Success”
Ad from the Dec 1903 issue of The Argonaut
Ad from the Dec 1903 issue of The Argonaut

Nature

Leather edition of "Nature"
Leather edition B of “Nature”

Nature is a booklet of quotations in the Mosaic Essays series, compiled by Paul Elder. It was published in 1903 along with Happiness and Success in response to the success of 1902’s Friendship. In 1905, Elder published the last booklet in the series, Love. In 1906 he issued the five booklets in a single volume called Mosaic Essays.

As with the other booklets in the series, Nature was published in three bindings:

  • Edition A: bound in flexible Kozak sultan. Enclosed in uniform envelope. Price, 50 cents [“sultan” is a deep red color, and “Kozak” (i.e. Khazak) is just a word Elder added for a flair of the exotic.]
  • Edition B: bound in flexible suede. Enclosed in box. Price, $1.25
  • Edition C: bound in full white calf by Miss Crane. Price, $5.00
Title page of "Nature"
Edition A title page of “Nature”

The frontispiece is “In the Heart of the Woods,” from the painting by William Keith.

I have examples of both Nature and Happiness in green instead of red “sultan.” Perhaps this green color is what Elder meant by “Kozak sultan.”

Pages 8-9 of "Nature"
Pages 8-9 of “Nature”
Edition C of "Nature," with matching envelope
Variant edition C of “Nature,” in green instead of red “sultan,” with matching envelope

Happiness

The Robert Louis Stevenson monument in 2003.
The Robert Louis Stevenson monument in 2003.

In a corner of San Francisco’s Portsmouth Square stands a granite pedestal topped by a bronze sailing ship. It is the Robert Louis Stevenson Memorial, designed by Bruce Porter and Willis Polk in 1897. During Stevenson’s brief time in San Francisco in 1880 and 1887, he often came to the Square to sit in the sun and regain his health.

The Spanish galleon atop Stevenson’s monument was chosen by Paul Elder as the totem for the booklet Happiness. It appears on the title page, frontispiece, as well as stamped in gold on the cover of the leather edition. It is also used within the booklet as the dingbat separating the quotations (see image below).

Stevenson had always been one of Elder’s favorites. Elder was working at William Doxey’s bookstore in the Palace Hotel when Stevenson suddenly died in Samoa in 1894; Doxey subsequently devoted an entire storefront window to Stevenson’s memory. Elder published three works of Stevenson’s and made frequent use of his quotations in calendars, leaflets, mottos and, of course, within Happiness itself.

Edition B cover of "Happiness" in gold-stamped leather
Edition B cover of “Happiness” in gold-stamped leather

The three booklets Happiness, Nature and Success were published in 1903 in response to the (perhaps unexpected) popularity of Friendship. The fifth booklet in the series, Love, would follow in 1905. And as with Friendship, Elder issued Happiness three different ways:

  • Edition A: bound in flexible Mecca sultan. Enclosed in uniform envelope. Price, 50 cents [“sultan” is a deep red color, and “Mecca” is just a word Elder added for a flair of the exotic.]
  • Edition B: bound in flexible suede, with fly-leaves of illuminated Japan vellum. Enclosed in box. Price, $1.25
  • Edition C: bound in full white calf by Miss Crane. Price, $5.00

In 1906, Elder gathered the five booklets into a single volume called Mosaic Essays, also issued in multiple bindings.

Special decorated cover of "Happiness"
Variant Edition C of “Happiness,” in hand-painted stamped leather, instead of “white calf”
Title page of Edition B of "Happiness"
Title page of Edition B of “Happiness,” with the frontispiece photo of the Stevenson monument
Possibly Edition C of "Happiness", in green paper wraps instead of "sultan"
Variant Edition A of “Happiness”, in green paper wraps instead of “sultan”
Pages 8-9 of "Happiness"
Pages 8-9 of “Happiness”